Meet Pura

Pura brings premium fragrance to every space with smart home and car diffusers you control from your phone—designed for any mood, moment, or room.

What you’ll need:

1-2 fragrances

Choose from over 250 premium fragrances.

1 diffuser

From a cozy nook to your morning commute, we've got a diffuser for it.

the Pura app

Customize intensity, switch between fragrances, and set schedules and timers.

Claim your free set

Why Pura?

Safe & Clean

Our fragrances are created with clean, premium ingredients that are safe for kids and pets.

Odor-eliminating technology

Neutralize unwanted odors instead of masking them with our Open Air Tech™ fragrances.

A scent for every mood

Over 250 fragrances to explore, there’s something for every season, aesthetic, and version of you.

Subscribe & save

Total Flexibility & Control

Adjust, skip, or cancel your subscription anytime—no commitments, no fees, just convenience.

Hassle-free exchange

If you don’t love your Pura fragrance, we’ll send you a replacement—on us.

Save on Every Order

Subscribers get 20% off all fragrances, always.

Earn Rewards Faster

Earn 2x points on subscriptions—plus early access to promos and new fragrances.

Fragrance finder

Find your fragrance and curate every mood, every moment.
Take the quiz

Get a free Pura Set

Subscribe to 2 fragrances for 12 months
Claim offer

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